Sorona is a specialized new biopolymer developed by DuPont. It is intended to be combined with traditional fabrics to give them increased strength and flexibility while retaining a light, airy feel. The identity was developed in support of the creative platform — Discover the Feeling. The identity helps bring to life the sense of movement, strength and lightness which are inherent to Sorona. The intertwining "S" graphic reinforces these characteristics by weaving in and out of imagery.