Sorona is a specialized new DuPont biopolymer intended to be combined with traditional fabrics to give them increased strength and flexibility while retaining a light, airy feel. The identity was developed in support of the creative platform Discover the Feeling and helps bring to life the sense of movement, strength and lightness that is inherent to Sorona. The intertwining "S" graphic reinforces these characteristics by weaving in and out of imagery.
Project
Sorona Branding
Responsibilities
Brand guidelines