This work was for the product launch of the Samsung Z Fold 2, the second iteration of Samsung’s groundbreaking foldable device. The lifestyle key visuals highlight the unique form factor of the device and ways to hold it. Covid-19 forced the remote concepting, casting, shooting and retouching of the LKVs over the summer of 2020. Likewise, the introductory videos, each telling the story of a key feature of the Z Fold 2, were all produced remotely with a high level of international collaboration across the team and vendors.

Project
Samsung Z Fold 2 Launch

Responsibilities
Art Direction
Story-boarding
Design

Executive Creative Director
Bastien Baumann

Creative Partners
Youri Hwang
Michael Gusman
Marianna VonFedak
Room 121
Soundtree