Provided an updated and modern brand expression for Film at Lincoln Center. The playful wordmark creates a constant sense of motion and change of focus, much in the same way that the film medium uses movement to tell endless stories. The elements of the logo were extrapolated to communication materials creating a system that was consistent yet flexible so as to accomodate a wide variety of visual styles which would appear in film promotional signage, posters, etc.
Project
Film at Lincoln Center Rebranding
Responsibilities
Logo Design & Branding