Brevant™ is a new, premium seed brand under the Corteva Agriscience™ masterbrand that launched in Latin America, Canada and select European countries. Along with the brand’s other seed offerings, Brevant helps build one of the broadest, most diverse seed portfolios in the world for Corteva.

A stylized sun and field graphic stretching off toward the horizon reinforces the business focus of Brevant while also giving a stylistic hint at its parent company, Corteva. The maroon and orange colors stand out strongly in field signage, easily drawing the eye toward the provider, and differentiate Brevant from a sea of competitors in which variations of green and yellow are commonplace. Finally, the angular graphic element, a subtle nod toward growth, can appear as background texture, in photography, and in seed packaging, ultimately creating a cohesive brand expression across many touchpoints.

Project
Brevant™ Branding

Responsibilities
Design lead
Brand guidelines

Designers
Youri Hwang
Grina Choi