This is an OOH campaign developed to support and build awareness for the American Express Platinum card. The visual approach is a bold transition for AMEX, with imagery that is slightly abstract and dreamlike which helps to capture the viewers' attention and reflects the many travel-related benefits of the card itself.
Airport placements include: LAX, ORD, DFW, JFK, SFO, LAS, MIA, SEA, EWR, BOS, LGA, DCA.
Design & art direction
OOH & print
Smooch NYC / H&O