An OOH campaign developed to support and build awareness for the American Express Platinum card. The visual approach is a bold transition for AMEX, with slightly abstract and dreamlike imagery that helps to capture the viewers’ attention and reflects the many travel-related benefits of the card itself.

Airport placements included: LAX, ORD, DFW, JFK, SFO, LAS, MIA, SEA, EWR, BOS, LGA, DCA.

Project
AMEX Platinum

Responsibilities
Design & art direction

Deliverables
OOH & print

Retouching
Smooch NYC / H&O