7REWARDS, the loyalty program for 7-Eleven, needed new visual identity to support its relaunch. 7-Eleven was transitioning from a simple "punch card" style rewards system to an "earn and burn" model. The campaign and visual style developed for this was centered on the idea of Take Today to an 11 – a celebration of both the broad offerings available in the store as well the fantastic rewards customers could earn.
7REWARDS Branding for 7-Eleven
Design & brand guidelines