7REWARDS, the loyalty program for 7-Eleven, needed a new visual identity to support its relaunch. 7-Eleven was transitioning from a simple punch card style rewards system to an earn and burn model. The campaign and visual style developed for this was centered on the idea of Take Today to an 11 – a celebration of both the broad offerings available in the store as well the fantastic rewards customers could earn.
Project
7REWARDS Branding for 7-Eleven
Responsibilities
Design & brand guidelines