DuPont is a large global science company with offices around world employing more than 60,000 people. They develop products around five main categories, including: Electronic and Communication Technologies, Performance Materials, Coatings and Color Technologies, Safety and Protection, and Agriculture and Nutrition.
The company needed an evolution of their corporate brand which could also be applied to their different business units and sub-brands. The development of the new identity yielded a simple yet bold approach which embraced their brand history and color (DuPont red) and provided a flexible system that could scale as needed for both layout and hierarchy.
DuPont Corporate Rebranding
Design & brand guidelines