This iPad ad, placed in TRVL magazine, allowed you to move through an illustrated version of the island of Great Britain by utilizing the iPad's gyroscope. By tilting the device the island would slide across the screen. Various adventures or ambassadors for exciting sites and activities were called out to entice users to book a flight with British Airways to Britain. Once booked, users would receive a "suitcase" containing their Better Island Vacation band giving them access to exciting experiences and perks like free lodging. 


Awards & Recognition
One Show Finalist – Merit


A Better Island Vacation - British Airways

Art direction, illustration, UX